Do you have the courage to create a better future?
Do you have the courage to create a better future?
Do you have the courage to create a better future?
Do you have the courage to create a better future?
Do you have the courage to create a better future?
Do you have the courage to create a better future?
Do you have the courage to create a better future?
Do you have the courage to create a better future?
Do you have the courage to create a better future?
Do you have the courage to create a better future?
Do you have the courage to create a better future?
Peter Fisk is a global thought leader, award-winning author and expert advisor, on the future of business - leadership and strategy, innovation and marketing. Explore his new insights and ideas, events and services - Inspiring you to create a better future, and start delivering it today. Email: peterfisk@peterfisk.com
Read more >New ideas to download
Megatrends 2035: the 6 dramatic forces driving business reinvention, a new report by Peter Fisk
The next decade will be defined not by incremental progress but by seismic shifts in how the world works. Megatrends aren’t background noise; they’re the blueprint for what’s next. From AI to aging populations, climate collapse to geopolitical fracture …
Business Recoded: Have the Courage to Create a Better Future, by Peter Fisk
Business needs a new code for success. Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater. Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers …
Gamechangers: Creating Innovative Strategies for Business and Brands, by Peter Fisk
Gamechangers is the bestselling book by Peter Fisk in which he profiles a global generation of high‑impact businesses that are redefining markets not by being a little better, but by being radically different—disruptive, visionary, purpose‑led. These “ …
Peter's latest book
Business Recoded: Have the Courage to Create a Better Future
Business needs a new code for success!
Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater.
Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.
The old codes that got us here don’t work anymore. Moving forwards needs a new mindset.
Business Recoded is for business leaders who seek to progress in today’s rapidly changing world, and to create the organisations that will thrive in tomorrow’s world. It explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact.
It dives deep into the minds of some of today’s most inspiring business leaders – people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin.
Learn from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.
The book is built on 7 seismic shifts driving a more enlightened future of business, unlocking 49 codes that collectively define a new DNA for organisations and their leadership. It’s about you – realising your future potential – by developing your own codes for more enlightened progress, personal and business success.
Do you have the courage to create a better future, for you and your business?
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The future of running shoe brands … as super shoes become normal, athletes look beyond the track to treadmills … and to the next generation of brands, materials and technologies
Five athletes, with a shared ambition: to run the first ever sub-six-hour 100km in history. And the launch by Adidas of the world’s first specialist treadmill running shoe. Over 50,000 people run on treadmills every day, yet nobody has designed a shoe for them before. An obvious gap in some ways, an …
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Engaging Gen Z Consumers … from polished to playful, aspirational to ironic, cool to real … Bilibili and Duolingo, Rappi and Ryanair, Wendy’s and Zomato … the rise of cringe culture, and 5 rules for brands
Gen Z, born roughly between 1997 and 2012, is the first generation to grow up fully immersed in the digital world. They don’t know a reality without smartphones, social platforms, or instant access to global information. This shapes not only how they consume media but also how they perceive themselv …
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The Leader’s Leap … stepping up from being a manager to leader is more significant and difficult than most people imagine … navigating chaos, innovative problem-solving, driving growth
Most organisations are full of good managers. They make sure plans are executed, resources are allocated, and operations run smoothly. Good managers provide clarity, stability, and focus — all essential in keeping things on track. But the leaders who truly transform organisations, win markets, and i …
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The Super Innovators … 10 radical ways to disrupt conventions, embrace deeper insights, unlock valuable assets, and stretch innovation for more dramatic impact … time to reinvent the future, and yourself
Innovation has become surprisingly conventional. Most companies are locked into group think, short-termism, blinkered perspectives and risk aversion. When innovation should be the rocket fuel of reinvention, it becomes the habit of incrementalism. In an age of AI disruption, climate urgency, shiftin …
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The New Growth Playbook … from growth loops and market making to invisible multipliers and culture coding … how to supercharge growth in a changing world
In a world of frenetic change, many companies find it difficult to find new growth. Global markets are typically growing at around 2-3% (according to IMF for 2025-26). Most developed markets are largely stagnant. India tops the developing markets, with 7% growth. But these are averages. Go inside mo …
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FLUX Strategy … How to develop a business strategy in a world of relentless change … combining a strong, enduring direction with micro-moves that adapt quickly to emerging shifts
The pace of change is not just accelerating—it’s relentless. From technological disruption to geopolitical shocks, from shifting customer expectations to climate urgency, leaders face a world in constant motion. Traditional business strategy, built on fixed choices, multi-year plans and rigid foreca …
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La Renaissance of Growth … from Adyen to ASML, Hermes and LVMH, Schneider and Spotify …. how Europe’s best companies are reinventing themselves to find new growth
For years, Europe has carried a reputation for economic maturity rather than dynamism—steady, but slow. The narrative often cast Silicon Valley as the engine of global innovation, while Europe seemed weighed down by regulation, fragmentation, and tradition. Yet in 2024–2025, something remarkable is …
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Consumer of the Future … “Aisha blinked twice, the smart lenses in her eyes had already scanned her biometric mood, cross-checked her carbon budget, and pulled up items her climate-positive friends were buying this week”
Aisha blinked twice, and the shelves around her re-arranged in mid-air. The smart lenses in her eyes had already scanned her biometric mood, cross-checked her carbon budget, and pulled up items her climate-positive friends were buying this week. Somewhere in the background, her AI assistant was bidd …
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Megatrends 2035 … the dramatic forces shaking up every market, and demanding that every business reinvents itself … How will you lead in a future of disruptive, relentless, incredible change?
Download the new report “Megatrends 2035” by Peter Fisk In an age of accelerating disruption, every company faces a choice: adapt, transform, or fade away. The next decade will be defined not by incremental progress but by seismic shifts in how the world works. Megatrends aren’t background noise; th …
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Reinventing Business with AI … the 5 big shifts enabled by AI that can reinvent every business … inspired by the innovative AI applications of TikTok and L’Oreal, Insilico to PingAn, Enel and Inditex, Amazon and Coca Cola
AI is no longer an experiment running in the backrooms of tech companies. Over the last two year it has become the new operating system for business — rewiring how organisations create, deliver, and capture value. There are plenty of excited tech articles that will bamboozle you with complex termino …
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