Do you have the courage to create a better future?
Peter Fisk is a global thought leader, award-winning author and expert advisor, on the future of business - leadership and strategy, innovation and marketing. Explore his new insights and ideas, events and services - Inspiring you to create a better future, and start delivering it today. Email: peterfisk@peterfisk.com
Read more >New ideas to download
The Nexus Effect: How brands and business can multiply their impact by unlocking the power of connections
Business has always been about relationships. From the earliest merchants in Mesopotamian markets to the industrial giants of the twentieth century, success was determined by who could connect supply and demand most effectively. Yet in today’s hyper-ne …
Megatrends 2035: the 6 dramatic forces driving business reinvention, a new report by Peter Fisk
The next decade will be defined not by incremental progress but by seismic shifts in how the world works. Megatrends aren’t background noise; they’re the blueprint for what’s next. From AI to aging populations, climate collapse to geopolitical fracture …
Business Recoded: Have the Courage to Create a Better Future, by Peter Fisk
Business needs a new code for success. Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater. Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers …
Peter's latest book
Business Recoded: Have the Courage to Create a Better Future

Business needs a new code for success!
Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater.
Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.
The old codes that got us here don’t work anymore. Moving forwards needs a new mindset.
Business Recoded is for business leaders who seek to progress in today’s rapidly changing world, and to create the organisations that will thrive in tomorrow’s world. It explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact.
It dives deep into the minds of some of today’s most inspiring business leaders – people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin.
Learn from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.
The book is built on 7 seismic shifts driving a more enlightened future of business, unlocking 49 codes that collectively define a new DNA for organisations and their leadership. It’s about you – realising your future potential – by developing your own codes for more enlightened progress, personal and business success.
Do you have the courage to create a better future, for you and your business?
-
The AI-Enabled Leader … how AI is rapidly transforming how leaders think, decide and act … a new leadership mindset, with inspiration from Apple and Inditex, LVMH and Kering, Ferrari and Nvidia
AI has evolved from a specialised tool for data analytics into a defining capability of contemporary leadership. Its impact extends far beyond efficiency gains or process automation; AI now fundamentally reshapes how leaders think, decide, and act, creating a transformation in the very nature of org …
Read more > -
Reinventing Strategy … embracing “Dynamic Strategy” for a world that never stops … how the world’s best companies stay focused, fluid, and future-ready
In a world where change is constant and disruption arrives from every direction, the old approaches to strategy are no longer fit for purpose. Annual planning cycles, five-year roadmaps, and exhaustive spreadsheets may have served their purpose in the industrial age, but today they are relics. Marke …
Read more > -
The Nexus Effect … Amazon to Apple, L’Oreal and Jio, Nespresso to Nike, Spotify and Starbucks … how businesses can multiply their impact, and accelerate growth, through the power of connections
Download my keynote, and new mini-book The Nexus Effect Business has always been about relationships. From the earliest merchants in Mesopotamian markets to the industrial giants of the twentieth century, success was determined by who could connect supply and demand most effectively. Yet in today’s …
Read more > -
The New Growth Playbook … Unlocking the new growth engines that enable businesses to thrive … accelerating growth in a world of relentless change and incredible opportunity
How do you find growth in stagnant, disrupted and uncertain markets? For decades, growth in business was treated as a linear journey. Companies extended existing products, squeezed efficiency, expanded to new geographies, and pursued predictable market share battles. That logic worked in a more stab …
Read more > -
Eyes on Tomorrow … What leaders must see before everyone else … Exploring the critical megatrends, changing markets and new leadership mindset
In an age of accelerating disruption, every company faces a choice: adapt, transform, or fade away. The next decade will be defined not by incremental progress but by seismic shifts in how the world works. Megatrends aren’t background noise; they’re the blueprint for what’s next. From AI to aging po …
Read more > -
Reinventing Luxury … transforming luxury businesses in a world of data and AI … what transformation really means, and the most important shifts … inspired by Apple and Burberry, Boucheron and Cucinelli, Hermès and Moncler, Nio and Porsche
Luxury companies operate at the intersection of aspiration, craftsmanship, and experience. Unlike mass-market businesses, luxury trades not merely in products but in emotion, narrative, and identity. Its value is largely intangible, built on brand, heritage, quality, and trust. Today, data, AI, and …
Read more > -
Space Thinking … How do you define your market, and business? … forget sectors, think spaces … instead of products, define yourself around people, and their lives … to drive more innovation and growth
Do customers care about banks, or about their wealth? Do they care about insurance, or their protection and peace of mind? Do they care about cars, or travel? Michelin got it right. The French tyre brand always said it was about the journey, not the rubber. And as a result, it was able to add value …
Read more > -
Engaging Gen Z Consumers … from polished to playful, aspirational to ironic, cool to real … Bilibili and Duolingo, Rappi and Ryanair, Wendy’s and Zomato … the rise of cringe culture, and 5 rules for brands
Gen Z, born roughly between 1997 and 2012, is the first generation to grow up fully immersed in the digital world. They don’t know a reality without smartphones, social platforms, or instant access to global information. This shapes not only how they consume media but also how they perceive themselv …
Read more > -
The Super Innovators … 10 radical ways to disrupt conventions, embrace deeper insights, unlock valuable assets, and stretch innovation for more dramatic impact … time to reinvent the future, and yourself
Innovation has become surprisingly conventional. Most companies are locked into group think, short-termism, blinkered perspectives and risk aversion. When innovation should be the rocket fuel of reinvention, it becomes the habit of incrementalism. In an age of AI disruption, climate urgency, shiftin …
Read more > -
Competing in the FLUX … How to develop a dynamic strategies in a world of relentless change … combining a strong, enduring direction with micro-moves that adapt quickly to emerging shifts
The pace of change is not just accelerating—it’s relentless. From technological disruption to geopolitical shocks, from shifting customer expectations to climate urgency, leaders face a world in constant motion. Traditional business strategy, built on fixed choices, multi-year plans and rigid foreca …
Read more >